Our story
Made by a guide. Tested on real fish.
Handmade in Devon. Discover the people, materials and on-the-water experience behind Pirate Lures.
Read our story
Photo by Sri Jalasutram on UnsplashHand-poured in the UK · Proven on the coast
Lures that land monsters.
Don't take our word for it. See every lure swimming, see the fish it's caught, and get told exactly how to rig it.
Photo by www.raubfisch24.de on UnsplashCatch of the month10lb 2oz BassOn Seaducer Sandeel 15cm · Design sample
New to lures? Start here
Two questions. One lure. No guesswork.
01 — What are you after?
02 — Where are you fishing?
Your lure
Seaducer 15cmA tight, natural sandeel wiggle on the slowest retrieve. Fished weightless it sinks slowly and flutters — exactly what a bass expects to see.
RigWeightless — no lead, slow natural sinkHookWeedless worm hook 4/0–5/0RetrieveSlow and steady, just fast enough to feel it
The proof
Caught on a Pirate.
Photo by Jeff Vanderspank on Unsplashon the
Seaducer Sandeel 15cm · Design sample
Photo by Richard R on Unsplashon the
Corsair · Design sample
Photo by Drew Farwell on Unsplashon the
Kracken · Design sample
Photo by Jeff Vanderspank on Unsplashon the
Needle Treats · Design sample
Photo by NOAA on Unsplashon the
JJ Minnow Illusion Paddle Tails · Design sample
Photo by Jakob Owens on Unsplashon the
Seaducer Sandeel 15cm · Design sample
Photo by Natali Martynova on Unsplashon the
Seaducer Sandeel 15cm · Design sample
Lure action
See them swim.
Photo by Wes Walker on UnsplashSeaducer Sandeel 15cm£9.00
A tight, natural sandeel wiggle on the slowest retrieve. Fished weightless it sinks slowly and flutters — exactly what a bass expects to see.
TargetsBass, pollock
GroundBeach, estuary
LevelBeginner
Caught on the Seaducer Sandeel 15cm
Photo by Jeff Vanderspank on UnsplashPhoto by Jakob Owens on UnsplashPhoto by Natali Martynova on Unsplash
Photo by Jeff Vanderspank on Unsplash
Photo by Jakob Owens on Unsplash
Photo by Natali Martynova on Unsplash
Photo by Ryan Arnst on UnsplashCorsair£10.00
Big, thumping tail kick you can feel through the rod. Built to be fished deep over wrecks and reef where pollock sit.
TargetsPollock, bass
GroundRocks, boat
LevelBeginner
Caught on the Corsair
Photo by Richard R on Unsplash
Photo by Richard R on Unsplash
Photo by Domie Sharpin on UnsplashKracken£7.00
Wavy claws and legs that move on the drop. Hopped slowly through kelp it looks like a crab trying to hide.
TargetsWrasse
GroundRough, kelp
LevelBeginner
Caught on the KrackenPhoto by Drew Farwell on Unsplash
Photo by Drew Farwell on Unsplash
Photo by Mathieu Le Roux on UnsplashNeedle Treats£9.99
Slim, darting stickbait action. Twitch it over shallow rock and it skips side-to-side like a fleeing baitfish.
TargetsBass
GroundShallow reef
LevelIntermediate
Caught on the Needle TreatsPhoto by Jeff Vanderspank on Unsplash
Photo by Jeff Vanderspank on Unsplash
Photo by Matan Levanon on UnsplashJJ Minnow Illusion Paddle Tails£11.99
Steady paddle-tail roll on a straight retrieve. Cast, count down, wind — the simplest way to catch your first fish on a lure.
TargetsPollock, mackerel
GroundAnywhere
LevelBeginner
Caught on the JJ Minnow Illusion Paddle Tails
Photo by NOAA on Unsplash
Photo by NOAA on UnsplashBest sellers
View all productsBeginner pickSeaducer Sandeel 15cmBest for bass from the beach
£9.00
CorsairBest for deep-water pollock
£10.00
NewKrackenBest for wrasse in the kelp
£7.00
Needle TreatsBest for bass over shallow reef
£9.99
Beginner pickJJ Minnow Illusion Paddle TailsBest for your first fish on a lure
£11.99
JJ Minnow JigheadsBest for getting paddle tails deep
£7.50Rigging made simple
Three rigs. Every Pirate covered.
Photo by Brady Rogers on UnsplashWeightless01
Shallow water, calm days and estuaries. The lure sinks slowly and looks completely natural.You need —
Weedless worm hook
Use with —Seaducer, Needle Treats
Photo by Clark Young on UnsplashWeedless / Texas02
Over rock, kelp and weed. The hook point sits inside the lure so it won’t snag.You need —
Weedless hook + optional bullet weight
Use with —Kracken, Seaducer, Corsair
Photo by Collins Illich on UnsplashJighead03
Deeper water, strong tide or from a boat. Gets the lure to the fish fast.You need —
JJ Minnow jighead, 10–30g
Use with —JJ Paddle Tail, Corsair
Landed a monster? Get on the wall.
Send us a photo of your fish, the lure and where you caught it. The best each month becomes Catch of the Month. Custom colours and one-off builds are welcome too — just ask.